Briggs Selling All Its Lawn and Garden Interests. Should I Still Buy a Simplicity? - Snowblower Forum : Snow Blower Forums
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post #1 of 38 Unread 03-07-2020, 05:30 PM Thread Starter
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Arrow Briggs Selling All Its Lawn and Garden Interests. Should I Still Buy a Simplicity?

Wondering if its more risky now that Briggs will be selling them off with their other major outdoor erquip interests?

Assuming someone will pick Simplicity up and keep them afloat but possibility they will just die on the vine

They are selling Ferris, Billy Goat, Simplicity, Snapper and Snapper Pro brands. Simplicity might be the hardest to unload.

Last edited by Jenny; 03-07-2020 at 05:33 PM.
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post #2 of 38 Unread 03-07-2020, 05:34 PM
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it's either sell them off or go bankrupt , briggs has had money problems for a while since after they took on the brands that owed them big numbers.
i would wait till the smoke clears .
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post #3 of 38 Unread 03-08-2020, 12:30 AM
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Briggs hurt themselves when they moved all of their engine production to China a couple of years ago and had lots of problems with them that cost them a lot of money. They are in the process of bringing the production back to the USA now, they have some back but not all yet.
They were doing well with Simplicity, but they made a mistake with Snapper and a bunch of the other really "Cheap" brands they took over and lost money on them because of quality problems that cost them lots of money on warranty, recalls, and buy backs.
Years ago Simplicity was on their own, then in 1965 Allis Chalmers took them over to get involved in the homeowner lawn and garden market. Eventually Allis Chalmers sold them off because Allis is such a large company that was more interested in large products, they didn't to be involved with the homeowner market anymore and sold them off to Briggs.
Briggs and Stratton wants to concentrate more on their engines again than to be tied down with all the other companies and products.
I wouldn't worry too much about Simplicity, they have been around for a long time, but hopefully nothing will happen to them like Ariens did to Gravely when they took them over to put them out of business because of Gravely's excellent quality and Ariens didn't want the competition.

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post #4 of 38 Unread 03-08-2020, 12:45 AM
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post #5 of 38 Unread 03-08-2020, 01:55 AM
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Good articles 87.
They got banged with the import taxes on their engines that were made overseas the other year.
They tried to save money making them offshore for a while and had quality problems with some of them, then when Trump started enforcing the import tariffs on things, they decided to bring some production back because they were getting hammered both ends and started losing money.
They tried to get too big too fast with purchasing a lot of different OPE companies and that investment didn't pay off, a bunch of the different company's products had quality issues, that hurt them, and their own line of "Power Products" were not built very well, like their homeowner portable generators, water pumps and snowblowers.
Right now they have been investing in a lot of battery operated small equipment recently, and there is a lot of competition in that market right now, so we will have to see how that works out for them.
Ferris made the larger commercial zero turn mowers for Simplicity for a number of years, they were decent products and the homeowner Simplicity tractors were a good built machine, luckily they didn't go and take the "Big Box Store" route with them or they would have been history a while ago, that's probably why they were built better than the BBS equipment.
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post #6 of 38 Unread 03-08-2020, 04:52 AM
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Looks like the final straw was the Sears bankruptcy:

The company is dealing with the impact of Sears filing for bankruptcy protection. Briggs & Stratton said last year that Sears accounted for about 10% of the residential home and garden market.
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post #7 of 38 Unread 03-08-2020, 06:35 AM
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our sales reps some time back told us , that the briggs had been owned huge amounts of money from several ope manufactures for motors , briggs at the time being owed those amounts rather than let them declare bankrupt,and loose deeply for penny's on the dollar , took over controlling interest of those companies . makes sense ,save that they are still bleeding red ink from the takeovers
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post #8 of 38 Unread 03-08-2020, 07:56 AM
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My thoughts are, It serves them (and any other company) right for taking American jobs overseas in the name of profit. I just hope they can pull their head out and stay in business.

If I can't fix it, I can screw it up so bad that no one else can either!
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post #9 of 38 Unread 03-08-2020, 09:36 AM
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Quote:
Originally Posted by Greg13 View Post
My thoughts are, It serves them (and any other company) right for taking American jobs overseas in the name of profit. I just hope they can pull their head out and stay in business.
Greg, I agree with you in theory, i'm a major "buy American" guy, but there is also a flip-side to that problem: Many companys have been *forced* to move production to China by us, the American consumer. Because 95% of American consumers shop only on price, not on quality.

$4 plastic container at Walmart, made in China.
Vs. $6 plastic container at Walmart, made by Rubbermaid in the USA.
95% of the time China wins, because of cost alone. Most people wont even bother to look to see where it is made. Cost is the only consideration, they dont even care if its lower quality or hurts US jobs.

$99 Harbor freight replacent engine, made in China.
Vs. $250 Briggs engine made in the USA. (Back when they still existed)
95% of the time China wins, because of cost alone. Most people wont even bother to look to see where it is made. Cost is the only consideration, they dont even care if its lower quality or hurts US jobs.

And this of course applies to literally thousands of products. Yes, there are a few shoppers who look for US- made, but not enough to keep many product lines afloat. So the choice is often "move production to China, or go out of business completely"

Then, sometimes the US-made alternative ceases to exist completely..Yes, there is some blame for the corporations, but IMO 75% of the blame falls on the consumer..many companys literally cant make a product in the USA that enough Americans will buy, because having to pay US workers to make it, vs. Chinese workers, results in a product that costs more than the Chinese alternative. And most buyers will shop only on cost and buy the Chinese product. It's sad, but true.

Scot


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Last edited by sscotsman; 03-08-2020 at 09:42 AM.
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post #10 of 38 Unread 03-08-2020, 09:45 AM
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In this ever evolving era of world economy, corporate take-overs, and over seas manufacturing in all aspects of manufacturing, it certainly does not surprise anyone that Brand Names are swept up in the whirl wind, as well as put to the sidelines.

There are many names that stood on there own and then gobbled up by others, and some that were put to rest.

However you look at it, it is a world economy now, and shutting the door to overseas manufacturing products is just not realistic it is here to stay.

Quality sometimes suffers for the sake of profit, welcome to the corporate world.

Hey, you can still have a hand made Rolls Royce made for you, if you have an extra 350,000 dollars.
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