Join Date: Jan 2015
Location: Ottawa, Ontario, Canada
I phoned the Simplicity dealer this morning, the parts guy told be the difference between the John Deere and Simplicity and Murray and Snapper is the paint colour. Everything else is the same, based upon Model number i.e. the 169... or whatever model number. Briggs and Stratton (B&S) owns them all. So in my case looking for a chute deflector cable for the John Deere 1130SE with model number 1695623 the cable part number is 1732971 SM where the SM signifies a Simplicity originating part number that also fits the John Deere, Murray and Snapper. Recently he has sold the same part for a Snapper. He has 3 on order for expected delivery tomorrow 26 March 2019, so I can have a longer chat when I pick it up.
Reuters has a business listing for Briggs and Stratton Corp (BGG) that operates under two segments: engines and products. The engines segment is self explanatory as the B&S engines producer.
The BGG Products segment product lines are marketed under its own brands, such as Briggs & Stratton (B&S), Simplicity, Snapper, Snapper Pro, Ferris, Allmand, Billy Goat, Murray, Branco and Victa, as well as other brands, such as Craftsman, GE and Troy-Bilt.
The BGG competes with Honda Motor Co., Ltd., Generac Power Systems, Inc., Alfred Karcher GmbH & Co., Techtronic Industries, Deere & Company, MTD Products Inc., The Toro Company, Metalcraft of Mayville, Inc. and Husqvarna Outdoor Products Group.
No doubt there will be changes in the future.
2015 Ariens Platinum 30 SHO - model 921040