Asking questions to explore what people really want can often spur them to action.
What do you think of these questions?
"What is most important to you about your snowblower?" "So, it sounds like you want your snowblower to start every time and be reliable, is that right?" "Do you prefer to avoid problems with your snowblower, or do you prefer to fix problems as they arise, such as a no start issue, or blah blah?"
What do you think of these questions?
"What is most important to you about your snowblower?" "So, it sounds like you want your snowblower to start every time and be reliable, is that right?" "Do you prefer to avoid problems with your snowblower, or do you prefer to fix problems as they arise, such as a no start issue, or blah blah?"